Winning Hearts and Minds of Customers: Selling in an Economy of Emotion Given current economic conditions, being on the leading edge in your company´s marketplace has never been more important than it is today. mehr... Customers Demand Trust and Security: Sales Success through Emotionally Committed Employees The customer is king again. As without your customers you have no business. Customers don´t expect you to be perfect, but they do expect you to fix things when they go wrong. mehr... Understanding Customers Better: How to Design a Customer Satisfaction Survey We all know customer orientation is essential to the survival of our business. In markets with intense competition, there is a tremendous between the loyalty of merely satisfied and anthused customers. mehr... Translate Customer Experience into Business Terms: 2010 is the Year of Customer Orientation The buyers` market triggered by the recession has dramatically increased the pressure on companies to stand out from their competition. mehr... Cost - A Strategic Issue There are encouraging signs that the economy entered a new phase of recovery. Most industrialized economies showed a better than expected growth in the third quarter, for some countries the best showing in two years, fuelled by government spending and restocking. mehr... From Comfort Zone to Courage Zone: Leadership in Times of Crisis The economic downturn touched off by the implosion of global credit markets continues to batter companies around the world. Anxiety hat become widespread, cousing company executives to fall in a state of shock and paralysis. mehr... Management Requires Courage In a world of recession and turbulence, managers must be able to capture opportunities faster than their competition does. They have to take responsibility and be proactive in their obs. mehr... Treating Your Bank as a Key Account: How to Successfully Apply for a small Business Loan When money is tight across the board, finding financing is the tricky part for companies. Big companies are rushing to issue stocks and bonds hungry investors. mehr... Management Competence in Times of Crisis In turbulent markets, businesses and opportunities are constantly falling out of alignment. Market dynamics, combined with the continued introduction of new, enabling technologies, are driving the need for flexibility. mehr... When Times Get Tough, Don't Slash Your Prices The deepening recession with its credit crunch is forcing firms to tighten their belts. As sales begin to dip, the temtation for many bosses is to slash prices to keep up with an aggressive competition. mehr... Cash Management: Optimize the Lifeblood of Your Business The economic slowdown has turned into a full-blown recession. The uncertainty that comes with this turbulence will test your organization to the core. mehr... Managing Knowledge in Your Sales Team When we raise the question of knowledge management and systems with sales manager, they immediately look at the financial reporting within the company. mehr... The Keys to Sales Success: Team Spirit and Cross-functional Collaboration Selling is about building relationships, wether with the prospect or your own internal team. This involves the alignment and collaboration of inside and field reps to create a strong and focused sales team. mehr... How to Avoid the Pitfalls of Sales Improvisation In today's intensely competitive markets, there is a pressing need for high performance, process-driven organizations. That is why many top managers are taking a critical look at their sales organizsations and asking wether they are equipped to face today's challenges. mehr... Optimizing Your Business Portfolio Markets tend to offer an overwhelming variety of products and services. The more products a company has in its pipeline the better. mehr... Optimize Your Customer Portfolio Against the backdrop of a changing market landscape and dynamic customer demand, the case of optimizing customer portfolio is strong. mehr... Change Management - How to Inspire Your Sales Team With his slogan "Change: We Believe In" charismatic US presidential candidate Barack Obama is inspiring the American people. Not only in politics, also in business change is constant. mehr... Closer to the Customer First and foremost, "Closer to the Customer" is a way of being. It means that organisational structures, processes and the behaviour of all customer contacs are completly customer orientated. A customer feedback of a successful projekt shows the functioning of MFB Resultants. mehr... Training for Your Sales Team If you´ve got a great product, you´re only halfway there. Without a great sales team, your product or service isn´t going to make you any money. mehr... How to Give Positive Feedback Successful employees ask for more than a decent salary. For both their ego and motivation, a strong and sincere positive feedback from their superiors is a sine qua non. mehr... How to Use A Unique Selling Proposition For Your Growth Strategy A Unique Selling Proposition (USP) is that destinct and appealing idea that sets your business, product, or practice apart from every other generic competitor. mehr... New Year´s Resolutions Motivated employees are the most important assets of any organization. They propel your company forward by positively influencing your business results. mehr... How to Win Sales by Effective Mailings Without professional mailings, any business is doomed to fail. For many companies it is the most cost-effective form of marketing. mehr... Effective Communications: Key Criterion for Business Success Effective Communications is fundamental to your business success. However, getting your products and services noticed by costumers and building brand recognition and trust is a challenge. mehr... Receivables Management: Optimizing Cash Flow and Profitability Creating value by optimizing cash flow and profitability is a key challenge for every company. One of the significant, but often overlooked, levers to increase cash flow and profitability is a state-of-the art accounts receivable department. mehr... SOX – IS It Really Affecting Small And Mid-Size Companies? Enron, WorldCom, Parmalat: The criminal corporate and accounting scandals of these heavyweights shocked the international financial community. In the wake of these scandals thousands of jobs were cut and investors lost billions of US$. more... The Growth Trap: A Serious Challenge for Expanding Companies The situation catches many companies flat-footed. Business is booming, the company is expanding and, all of a sudden, the company founder finds himself dragged into an odd situation. more... No Brand - No Market Companies work hard to achieve maximum awareness for their products. more... >> More MFB News