Small and medium-sized companies demonstrate their Strength - With the help of active media management Status Quo Although small and medium- sized companies form the backbone of Germany’s economy, public attention is focused mainly on the big corporate players. Whereas the Daimlers and Siemens’ catch the focus of media glamour and international investors, Germany’s highly successful small and medium -sized companies are hardly known to the public. Yet, their economic importance as well as their remarkable civil engagement deserves much broader public attention. Premises could not be more different. The big global players sponsor their PR and marketing departments with coffers full of money and their lobbies work efficiently within the political power centers. On the other hand, even generous social and cultural activities of many small and medium- sized companies attract only limited local news coverage, if at all. It is a rule of thumb: the smaller a company, the smaller its dedication to and budget for PR campaigns. However, effective PR management has nothing to do with company size. It is all about organization and dedication. After all, if you help to create something new and better then you should be proud to spread the news. What has to be done? To become better known to potential customers and to the public, small and medium-sized companies can resort to traditional marketing tools such as active media management, which can be organized without relying on big budgets. Occasions can be manifold: You gained a new substantial order, your earnings topped previous figures, you hired new trainees, or you are celebrating a jubilee. Everything is good news and should be distributed to selected media. Since PR and media marketing are sensitive issues, companies should initially rely on professional external know-how. These experts will help to establish an in-house solution; i.e. a qualified and motivated employee will be coached to enable him/her to ‘sell’ the company to the public on a professional level. Some companies, however, might find it difficult to establish a professional in-house solution. In th cases the outsourcing of all PR and media marketing to an external professional (e.g.. journalists) might be advisable. It is important that your customers and your potential customers get informed on a regular basis on new developments within or new offerings of your company. A regular newsletter is the classic medium to target your customers. It is the ideal tool to achieve customer loyalty. No matter what you want to do in order to become better known and to spread news about your recent achievements: It is important that your efforts are consistent and performed on a regular basis. Successful PR requires both, coordination and persistence. Abandon flashes in the pan. We, the experts of MFB Resultants recommend you to outline a media concept, a road map, before you get started with concrete measures. Such a road map helps you to fine-tune and customize any upcoming PR event. We, the experts of MFB Resultants can help you to outline and implement a successful media and PR concept. We are committed to excellence and to lasting success. Talk to us. Together we can work on a successful PR road map. MFB Resultants - We Create Results