Background As the success of the automotive supply industry for light metal is based on a reliable raw material price and a committed high quality production level, the OEMs are often seeking an additional competitive advantage in permanent inquiries for price reduction. The supplier is mainly focused on topical issues and loosing the business strength and balance for the development of customer relationship and new order intake. Weak order intake and free capacities as a result requires a fast improvement of a market and engineering adjusted sales organisation. Challenge The initial situation requires a result orientated consulting partner with qualified strategic vision and operative enforcement network. MFB is experienced in difficult competitive sales situations. The consulting success is explaining, enlighten and helping the sales team to understand how sales and engineering can work together towards a common goal of efficiency and success. The effective collaboration will promote the main need of a high performance to prerequisite for further profitable growth and competitiveness. Predictability on quality, cost and delivery drives the future competence of the supplier. Project steps In four months the MFB/client project result team is challenged to: strengthen sales base and structure add new profitable fields and customers to increase order intakes keep and enlarge order prospects with long-standing customers point out the probability purchasing volume according production programme OEM prioritize expected orders in a differentiated long range portfolio to defined issues draw a roadmap to increase sales considering production capacity practise presentation for salesmen and engineers establish and agree the customers' needs and wants present the product and service more persuasively Results With assistance from MFB this OEM supplier succesfully reorganized the sales department. The engineering department was always integrated in the consulting process by the team members and adopted most of the presented and elaborated proposals and decisions of the project team. The client is deposing of several new order intakes of current and new customers. The workload is stabilized for the next planning period. The customers' satisfaction index has increased by 34 %.